VIP is a feature which gives players powerful boosts and benefits. In order to take advantage of these benefits, you will have to activate your VIP status. You can do so by purchasing VIP items from the Store. Every time you reach a new VIP level, you also receive 24 hours of active VIP.
You can increase your VIP level by logging in. Each daily login will give you more VIP points. You can also purchase VIP Points from the Store.